Are you running your business, or is your business running you?
It’s a question we’ve seen time and time again, especially on social media. Sure, it has a nice ring to it. But we don’t think it gets down to the core question. We’d phrase it more like this:
Does your business run in a way that aligns with who you are and how you want to spend your time?
For many of the folks we’ve spoken to, copywriting often falls to the bottom of that “aligned work” list. Service providers, coaches, consultants, and leaders bringing in $300k+ each year: you’ve likely done your fair share of writing for your business.
But running a business at this level can become a whirlwind of tasks, deadlines, and messaging, especially if you want to communicate with your audience regularly.
It might become more and more tempting to whip up some words, hit publish, and call it a day.
But here’s the deal: Your messaging is much more than writing the copy.
It’s about persuading your audience to take action.
No pressure, right?
If you do choose to keep copywriting on your task list, you’ll want to dive into these top tips to help you determine whether your copy is publish-button-ready.
Tip #1: Walk away from the draft.
Our copywriting team often talks of “the gift of the draft.” It’s a first crack at the message you’ve decided to deliver with the words you think might fit the situation.
If you don’t have a team to take a look at your draft, your best bet is to take a break. That’s right: step away from the screen, if only for a little while, to view your draft with fresh eyes. Often, this second pass will be the needle that moves your draft closer to that compelling story you wish to tell.
Tip #2: Read your copy aloud.
Another trick of the writing trade, this strategy often reveals words, sentences, or even entire paragraphs that read more “hiccup” than “hell yes.”
By channeling your inner reader, you experience the content just as your audience would. Put yourself in their shoes and get that messaging closer to your ideal.
Tip #3: Enlist a team for a fresh perspective.
Let’s face it: Your messaging copy won’t exist in a vacuum the moment you hit “Send.” It’s always a good idea to send your copy for a read-through with a messaging coach or team member who 1) Understands your magic and 2) Will give it to you straight.
Notice we didn’t say “best friend” here. It’s essential to choose a messaging partner who knows the ins and outs of copy and shares–and understands–your goals and brand voice. So choose wisely!
Solid messaging is well within your reach.
You have the power to generate mind-blowing results for your business. It’s only a matter of dialing in your messaging, sharing your why, and reaching your audience.
Ready to unleash your copywriting superpowers and set the world ablaze? We’re ready for it! 🔥
And without further ado…
The Whitter Group has been hard at work developing a new service to help you launch your brand into the visibility, credibility, and profitability stratosphere!
The Standing Ovation Society is now LIVE!
Visit the website to learn more about this game-changing speaker concierge service that delivers weekly opportunities to your inbox, so you can do what you do best: Getting Visible.
Go behind the scenes with two industry professionals–messaging expert Erin and PR secret weapon Whitney–to ensure your copy + PR efforts are aligned with your brand, your goals, and your mission.
The world is ready for you!